Sales Lead (Full-time Contract)

Company Overview:

Baryon Group (https://baryon.group) is an investment group based in Vancouver, Canada

that acquires small businesses globally. We then use our expertise to grow the companies.

In July 2024, we acquired an installer of security systems based in Richmond, BC. The

company has served the mandarin-speaking community for over 20 years. We are now

hiring a Sales Lead to conduct outbound sales in this company.

The Opportunity:

The company specializes in wired low-voltage surveillance and alarm systems. Wired

security systems account for over half of market share and have significant cost, quality, and

security advantages compared to wireless systems. The market for security system

installations in North America is growing by 18% annually.

With five staff, the company acquires residential & commercial customers entirely by word

of mouth, has no online presence, cannot serve English-speaking customers, and lacks

modern management systems. There is a large opportunity to grow this company with

modern marketing and outbound sales.

We are implementing our playbooks in sales, marketing, finance, and operations to

modernize the business and scale it over the next 3 years with ambitious goals. Many sales

opportunities have been identified across various customer segments, geographies, and

product/service offerings.

The Role:

We are looking for a motivated, results-driven Sales Lead to grow the company with us.

For this role, we put together a unique unlimited commission and bonus package to

incentivize action and discourage passiveness. We did this to attract an energetic person

who can take ownership of sales and has strong incentives to deliver results.

You will run outbound sales for this company for both English- and Mandarin-speaking

customer segments, for both residential and commercial projects. This includes using

Chinese apps like WeChat and RED, and English apps. You will be supported by marketing

initiatives including a re-brand, lead generation, social media marketing, and content

marketing.

Besides selling directly to customers and businesses, you will also develop partner

relationships with relevant communities and parties to cross-sell our offers and vice-versa.

You will be using modern CRM and automation tools to help you drive results by

maximizing your effectiveness and efficiency. The owners at Baryon Group are at the

cutting edge of data & technology and will build systems to support your work.

The previous owner, with over 20 years in this space, will be working alongside you to

onboard, train, and support you. You will be reporting to and working with the new owners

of the company from Baryon Group who bring over a decade of experience in sales &

marketing with dozens of companies, small and large.

For the time being this role is a contract role. We are willing to structure this through your

corporate for tax efficiency.

Key Responsibilities:

Conduct outbound sales directly using various channels for both residential and

commercial clients who speak English or Mandarin.

Pursue leads generated by the company

Develop and maintain referral partnerships

Identify and pursue new market opportunities in both B2B and B2C markets

Develop and maintain strong relationships with clients, providing exceptional customer

service and support

Work with the technical team to ensure that your projects are completed successfully

and your customers are satisfied.

Maintain accurate records of sales activities and client interactions in the CRM system

Demonstrate the products and services on offer

Participate in events to promote our brand and services, as needed

Identify and outline areas where technology can improve your efficiency and

effectiveness

What We Are Looking For in You:

For this role, we care about character and ambition more than anything. You will be joining

a capable team to grow a strong business. Whether you are a sales veteran and a junior

sales rep is less important than your capability. E.g., somebody with 10 years of experience

may have experienced the same 1 year 10 times.

For character, we are looking for somebody who:

Is ambitious and motivated by goals and real progress

Approaches work with a results-driven attitude

For this role, these are must-haves:

Must be fluent in Mandarin and English

Must have a Class 5 driver's license and a vehicle

And these traits signal that you are capable:

Strong sales experience with a track record of meeting or exceeding sales targets

Strong communication and interpersonal skills

Excellent time-management skills

Ability to work independently and as part of a team